OBE Organic’s heartland is Australia’s Channel Country region.
Australia’s Channel Country grasslands are located in the heart of the Australian outback and cover a vast area of over 29 million hectares (290,000 square kilometres or 112,000 square miles)!
An extraordinary natural treasure, the Channel Country grasslands are blessed with rich red soils and flood plains.
For millions of years the environment of the Channel Country grasslands has been free of pollutants and chemicals, and today is still thousands of kilometres from densely populated areas.
These are the features that make Australia’s Channel Country grasslands the ideal location for the natural production of premium beef: always safe, always trustworthy, always healthy.