11 Top Tips for Exporting Organic Food

If you’re planning to export to the Middle East or Asia, or want to sharpen your ideas, make sure you check out the Hong Kong, Malaysia, Singapore and United Arab Emirates market knowledge report, prepared by Policy Partners on behalf of the Australian organic industry.

You can learn more about the potential for Australia’s booming organics industry & Organic Industries of Australia’s work to establish a permanent peak body for the industry here.

To whet your appetite, here are the top tips we took from the report:

Hong Kong

  1. Utilise Effective Marketing Communication. Organic food producers should effectively communicate how their products are produced and how they contribute to a healthy diet.
  2. Ensure Differentiation in Promotions. Intensifying market competition within the organic sector calls for marketing tools which promote positive consumer purchasing behaviour.

Malaysia

  1. Positive and Credible Marketing Communication. Producers should actively inform sceptical Malaysian consumers of their product’s relative advantage over non-organic alternatives; highlighting qualities such as nutritional value, quality, safety, health benefits and country of origin.
  2. Have an Effective Distribution Network. Utilise efficient and effective network distributors to leverage first-mover advantages within Malaysia’s new and growing premium, organic markets.
  3. Acquire Halal Certification. With Muslims accounting for over 60% of the population, it is essential for Australian organic exporters to gain Halal certification.

Singapore

  1. Quality Packaging and Design. Ensure design and packaging remains indicative of a brand’s premium positioning and retail prices.
  2. Differentiate with Marketing. Use visual design and marketing to effectively differentiate your brand from mass market alternatives.
  3. Effective Consumer Education. Consumers need to be educated on the benefits of consuming organic products – highlighting premium quality, product benefits, and the rigors of organic certification could prove to be viable strategies.

United Arab Emirates (UAE)

  1. Communicate Health Benefits. 83% of UAE respondents say they were willing to pay a premium for foods with health attributes; it is crucial to actively communicate the health benefits and premium quality of organically produced products.
  2. Market Entry Strategy. Strike a partnership with a local distributor or agent – this will assist in covering a wide range of supermarkets and hypermarkets, where over 90% of organic packed products are sold.
  3. Accommodate Key Partner Needs. Show patience and demonstrate commitment to the targeted market – this is crucial in developing the supplier/buyer relationship.

Learn more about opportunities for organic food exports to Hong Kong, Malaysia, Singapore and United Arab Emirates in the market knowledge report, prepared by Policy Partners on behalf of the Australian organic industry.