Our cattle

Family farmers who supply OBE Organic own more than 60,000 head of cattle.
With few fences across millions of hectares, these cattle follow their natural instincts to roam and forage freely with minimal human interaction.
Our cattle are predominantly Herefords – a breed known for its superior eating quality and which has thrived in outback conditions for well over a hundred years.

Our impact

Our cattle are raised the organic way, with no growth hormones in a completely natural environment free from chemicals and pesticides.
Cattle producers are required to meet organic and legislative standards for animal welfare.

Our actions

We want to measure and continually improve animal wellbeing.
In 2017-18 we pioneered a Feedback Loop, supported by the MLA Donor Company, that uses processing data to give producers more information on the health and wellbeing of their cattle. We hope this data will help producers improve their productivity and improve the health and wellbeing of cattle. 
In 2018 we established an Animal Wellbeing Committee comprised of producers, a customer and a vet to guide our animal wellbeing policies and management responses.