We must treat animals in our care well. Everyone in our supply chain has a responsibility to promote positive animal welfare.  Apart from the legal and ethical obligation to meet the basic needs of cattle, good animal wellbeing is good business: healthy cattle living freely in an appropriate environment are less susceptible to disease, more productive and produce high quality beef.

Our cattle

Our cattle are raised the organic way, with no growth hormones in a completely natural environment free from chemicals and pesticides.

With few fences across millions of hectares, cattle follow their natural instincts to roam and forage freely with minimal human interaction.

Our cattle are predominantly Herefords – a British breed that ironically has thrived in outback conditions for well over a hundred years.

Our impact

Animal wellbeing is an important part of an organic livestock program, and producers must meet stringent legal and organic standards for animal welfare.

Our obligation is to remove, replace or reduce any practices that cause negative experiences for animals in our supply chain.

Our actions

Feedback sheets give producers an animal wellbeing scorecard for every load of cattle they supply us.

Partnered with Livestock Biosecurity Network to create a Biosecurity Planning Workbook for Organic Livestock Enterprises, to make it easier for organic producers to reduce the risk of pest and disease.

Formed an Animal Wellbeing Committee with producer, vet and retailer representatives. This Committee will help us identify priorities for improvement and appropriate management responses.

Feedback Loop project supported by MLA Donor Company confirmed data collected at processing can be a valuable source of animal health information for producers. By giving this data to farmers in a way that helps them make better decisions, we hope to improve animal health and welfare outcomes, improve producer productivity and reduce waste.