What we have
60,000 + free-roaming cattle.
With few fences across millions of hectares, cattle follow their natural instincts to roam and forage freely with minimal human interaction. Our cattle are raised the organic way, with no growth hormones in a completely natural environment free from chemicals and pesticides.
Our cattle are predominantly Herefords – a breed known for its superior eating quality and which has thrived in outback conditions for well over a hundred years.
In addition to animal welfare obligations under legislation and organic standards, we are pioneering a Feedback Loop project to give producers more data on the health and wellbeing of their cattle.
We hope this data will help producers improve their productivity, and improve the health and wellbeing of cattle. The Feedback Loop is supported by the MLA Donor Company.