OBE Organic is powering strategic growth in its business by attracting one of Australia’s most renowned beverage marketers as an advisor to its Board.
Glenn Cooper AM, Chairman of the largest Australian-owned brewery, Coopers Brewery, will use his decades of experience in building a family-owned business to support and guide OBE Organic as it increases its market share in premium beef markets around the globe.
OBE Organic Chairman David Brook said Glenn’s insights will be invaluable to the business and will ultimately benefit the organic beef producers who supply OBE Organic.
“We’ve known since we were established by a group of outback farmers in the mid-1990s that we have a unique product from a pure environment,” David said.
“Our cattle graze freely on seasonal native Australian pastures which means the beef is infused with the flavour of the land the cattle are raised on, much like the best wine-makers work with terroir to capture regional characteristics.
“Our unique, organic, sustainable beef is not only delicious and nutritious, it has a story behind it that consumers are looking for, and Glenn’s experience will help us tell our compelling brand story to people buying our organic beef around the world.”
Glenn Cooper said he was attracted by the strength of the OBE Organic brand, the potential for business growth, and the shared values exhibited between the families involved in the OBE Organic business.
“OBE Organic has a unique, authentic story to tell, from the heart of Australia,” Glenn said.
“I’ve been impressed by OBE Organic’s team since I met their Managing Director, Dalene Wray last year, when she won the 2018 Advance Food & Agribusiness award.”
“I’m looking forward to learning more about the organic beef industry and using my experience to help this company grow.”
Glenn Cooper is a fifth generation Cooper and has been involved in the family brewery since 1990.
He launched a number of their iconic beer ranges and is now Chairman of the company, promoting Coopers around Australia and overseas.
Glenn is a member of the Nation Brand Advisory Council, appointed to steer the creation of a “unified national brand” for Australia. He is Chair of the Australian Made Campaign and supports a number of family owned business in Australia as a Director.
The stunning provenance of OBE Organic beef, where free-roaming cattle graze on a massive diversity of outback pastures to capture the flavour of Australia, has recently been recognised in a Tourism and Events Queensland video as part of its Taste the State campaign.