We recently whipped up some meal ideas for the upcoming Easter holiday as we know many of our consumers around the world will be celebrating over a meal with family and friends. This year, we created some festive feasts using OBE Organic rib-eye steak, London broil and shell steak. View our gallery for ideas on what you can make this Easter holiday using OBE Organic, grass-fed beef from Australia.
OBE Organic recently hosted its first Innovation Forum for Australian beef producers. In hopes of attracting more producers of organic beef to meet the growing demand globally, OBE chose to hold the Forum at the Longreach Civic & Cultural Centre in Longreach, Queensland, an area with a large number of beef producers. The Forum brought together over 50 participants – primarily cattle farmers interested in organic production, some traveling several hundred kilometers to attend.
Recently we learned from our partners at Meat & Livestock Australia, a producer-owned company providing marketing, research and development services to Australia’s red meat industry, that they are unveiling a new logo and branding for the country’s export meat. Being an exporting brand ourselves, we at OBE Organic have a vested interest in how beef from Australia is positioned in the global marketplace.