Organic Beef from the Pure Heart of Australia
Proudly raised on 16 million acres of certified organic rangelands in Australia’s Channel Country, our 100% grass-fed beef reflects the purity and sustainability of the Outback and is trusted by customers worldwide.
Our Heritage Story
Pioneering organic beef in Australia, OBE Organic’s journey began in the 1990s, when a group of visionary family farmers in Australia’s remote Channel Country came together with a simple idea: to share safe, chemical-free beef with families across the world. Their dedication led to the creation of Australia’s first organic beef exporter, built on a foundation of integrity, care for the land, and respect for the animals.
This heritage runs deep. For more than five generations, our families have been committed to family-owned organic cattle farming, raising herds across vast, pristine rangelands untouched by industrial agriculture. The result is heritage Australian beef that carries not only the unique flavors of the Outback, but also a legacy of sustainability and trust passed from one generation to the next.
Our Mission is to Help People Lead Healthier, Better Lives Through Safe, Organic Food
We believe everyone deserves food that is safe, nourishing, and sustainable. Our aim is to raise organic beef that families around the world can trust, rooted in integrity, respect for animals, and care for the land.
Our Core Values
Guided by integrity, we practice true sustainability, uphold animal welfare, and ensure complete transparency from pasture to plate.
Our Commitment
We pledge to care for our animals, preserve the land, and provide food that families can trust.
Sustainability at the Heart of OBE Organic
For us, sustainability means caring for the whole picture: the people, animals, communities, and the land. It is woven into every part of our business. Through better grazing, animal welfare practices, eco-friendly efforts, and community initiatives, we ensure OBE Organic beef is produced with integrity, protecting both our environment and our future.
Certified to the Highest Standard
We don’t just promise safe, organic, and ethical beef, we prove it. Independent certifications back our values at every stage of production.
Trusted Worldwide, Certified Halal
Our beef is approved under strict government-controlled Halal certification, guaranteeing integrity across the supply chain. This ensures our certified halal grass-fed beef is trusted by Muslim communities, international retailers, and premium restaurants around the globe.
Integrity from Farm to Table
From audited family farms to USDA-approved facilities, every stage of our process is certified for organic beef standards in Australia. With a fully chemical-free beef supply chain, we meet the world’s highest benchmarks in sustainability, humane animal welfare, and transparency.
Meet the OBE Organic Team
OBE Organic is powered by passionate individuals who live our values every day.
Dalene Wray
Managing Director
A channel-country native who’s served every role at OBE since 2004, Dalene blends deep outback roots with global leadership and fluency in multiple languages.
David Orchard
General Manager- Commercial
With over 30 years’ experience across finance, governance, and strategy, David brings a diverse skillset to lead OBE Organic’s commercial operations.
Joanna Andal
Accountant
Joanna supports OBE Organic’s financial control and reporting, bringing strong audit expertise and CPA credentials to the team.
Will Hudson
Sales and Production Executive
Will combines his agribusiness training with hands-on experience to drive customer sales and optimise production at OBE Organic
Maria Frisbie
Logistics Coordinator
Maria ensures OBE Organic’s exports run smoothly, coordinating logistics with a passion for sustainability and female empowerment.
Zeru Makomva
Sales & Production Coordinator
With global agribusiness experience from Zimbabwe to Australia, Zeru coordinates OBE Organic’s sales and production to align client needs with livestock supply.