Sustainability at the Heart of OBE Organic
For OBE Organic, sustainability is more than a practice, it’s our identity. We’re led by family farmers who care deeply for animals, people, communities, and the land we share.
Our Philosophy
At OBE Organic, sustainability is woven into our DNA. We believe that healthy landscapes create healthy food, and that true sustainability means caring for people, animals, land, and community equally.
This philosophy drives every decision we make, ensuring our beef is not only premium quality, but also truly sustainable beef from Australia.
Ethical Treatment
Caring for Animals
Animal welfare is central to organic farming practices. Every producer in our supply chain is responsible for ensuring cattle are treated ethically. On certified organic properties, annual audits verify that stocking rates match the land’s capacity, cattle receive balanced nutrition, and environmental impact is minimised.
Our goal is to lead positive global change in rangeland animal welfare by focusing on process and behaviour. The key components of our animal welfare strategy are to:
- Monitor performance usig existing data
- Participate in industry animal welfare programs
- Have behaviour-based feedback loop for producers
We Take Careful Steps
Committed to Caring for the Planet
Our rangelands are living ecosystems, and caring for them is central to producing truly sustainable beef. At OBE Organic, we use responsible grazing management to protect native pastures, improve soil health, and safeguard water resources.
These practices reduce erosion, increase carbon storage in soils and plants, and support thriving biodiversity. By taking active steps to reduce our environmental footprint, we ensure that sustainability is not just a promise but a way of doing business.
Our practices include:
- Preserving vegetation and protecting native pastures
- Improving soil health and water retention
- Reducing erosion and storing more carbon in soils and plants
We Put People First
Caring for People
Sustainability also means looking after our people. From employees to station families, we support those who make organic beef possible. By putting people first, we build stronger supply chains and healthier communities.
Our programs include:
- Workplace mental health and resilience initiatives
- Safety and risk management systems
- Diversity and inclusion partnerships
Our Vision for Reconciliation
We envision an Australia that proudly embraces Indigenous culture as a defining part of our national identity. Aboriginal stockmen and women have played an integral role in shaping the pastoral industry, and their contribution deserves ongoing recognition.
At OBE Organic, we are committed to building respect, strengthening relationships, and creating opportunities with Indigenous communities across our business and supply chain.
Certified Organic. Verified Quality.
At OBE Organic, every step of our process is independently audited to the world’s highest organic and food safety standards. This ensures our certified organic beef from Australia is pure, safe, and trusted worldwide.
We are proudly certified by:
ACO (Australian Certified Organic) meeting the strictest national standards.
USDA Organic approved for export into the United States.
These certifications guarantee our grass-fed Australian organic beef is raised without chemicals, GM feed, antibiotics, or added hormones, delivering verified quality from farm to table.
Joyleen Booth, Murnpeowie Station
Industry Recognition
“It’s a privilege to work with companies like OBE Organic who do sustainability because it’s how they do business, not because they see it as a marketing tool.”
Industry Partner