As well as pioneering the organic beef industry in Australia, OBE Organic is also one of the first Australian beef supply chains to formally manage sustainability.

We do this because we know our stakeholders expect us to protect the environment our beef is sourced from, improve animal wellbeing, help people along our supply chain realise their full potential and deliver a safe and nutritious product to families around the world.

If we manage these things well, we should make our value chain stronger by reducing risk, increasing productivity and growing our business.  At the same time, we aim to make positive impacts that contribute to the Australian Beef Sustainability Framework and the UN Sustainable Development goals.

Inspired by the wildflowers of our outback heartland that flourish when conditions are right, we call our sustainability program FLOURISH.

Want to know more?  Read our 2016/17 work via the sustainability tab in the header on this page, or click here to read our 2015/16 summary report.