As well as pioneering the organic beef industry in Australia, OBE Organic is also one of the first Australian beef supply chains to formally manage sustainability. That's because sustainability isn't just about doing what's right - it's about making our business and our supply chain partners stronger.
Our mission is to help people live better, healthier lives.
Sustainability helps us achieve this mission. We have been managing sustainability through our FLOURISH sustainability program since 2015 to demonstrate to consumers our organic beef supply chain is good for the environment, animals and people.
At the same time, our sustainability work is protecting the future of family farmers by helping them to innovate, be more productive, profitable and meet consumer expectations.
Inspired by the wildflowers of our outback heartland that flourish when conditions are right, we call our sustainability program FLOURISH.