Today is the official launch of our initiative to #Save1000Lives with Lifeblood Red Cross. We’re asking all those eligible to sign up to our team and donate some liquid life.

With the world coming to a pause last year, there is one essential service that has not ceased in demand: Blood and Plasma donations.  One in three Australians will need blood or blood products in their lifetime, but only 1 in 30 donate, Lifeblood is encouraging people who have never given blood to roll up their sleeves.

At OBE Organic, we are proud to have joined Lifeblood’s Team Donation program. We have set an ambitious goal to #Save1000Lives before the 31 December 2021 – and we sure could use your help to get us there. With Australia needing a new blood donor every 5 minutes, this is only a fraction of the people who will be needing blood this year.

“I think generosity is in Australia’s blood.” OBE Organic Managing Director, Dalene Wray says. “Donating blood or plasma is a costless habit that can help save countless lives.”

The reality is people of all walks of life need blood products. Some need it to get them through a serious event in their lives, like cancer or a difficult pregnancy, others have medical conditions which mean they need blood products regularly to stay alive or be healthy.

How are blood products used in Australia?


“It’s a selfless act of kindness that ends with a cup of tea and a sausage roll, if that’s what you’re craving afterwards.” Dalene added. “It only takes an hour of your time and you help save the lives of three fellow Australians in need of life saving blood or plasma.”

You can safely donate blood every 3 months, which guarantees the availability of blood and plasma for those who need it most. With you help, we can achieve our goal to #Save1000Lives and advocate others in your network to begin this simple, lifesaving habit.

How to get involved in 4 easy steps:

  1. Find out if you are eligible to donate blood
  2. Create an account with Lifeblood
  3. Join our Lifebood team #save1000lives
  4. Find your nearest blood donor centre and book in your appointment (you can do this online!)

Unable to donate blood, but still want to help? Become a Lifeblood Team Champion

  • Develop your leadership skills and help our Lifeblood group reach our goal to #save100lives by sharing the goal within your community.
  • Share this, or this, or this!

Want to learn more about other OBE Organic initiatives?

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