Dalene is OBE Organic’s Managing Director and the company’s longest-serving employee. She began working for OBE Organic in 2004, when the fledgling company employed only two dedicated staff members. In the following years, she has performed practically every role, including several years overseeing production at the processing facility.
Dalene has unique knowledge of OBE Organic’s business, from how the cattle are raised through to how chefs serve our steaks. Her family is a major producer for OBE Organic, and her father, David Brook, is the company’s Chairman. Growing up on the family’s properties in the heart of the Channel Country, she developed an intimate knowledge of the land and the people that make OBE Organic’s beef line a world-beater. Dalene’s familiarity with the Channel Country provides a strong link between OBE Organic’s producers and the company’s administrative and management team, as well as its board of directors.
Despite growing up in the wide-open spaces of outback Australia, Dalene fitted comfortably into the densely packed urban environment of Hong Kong, where she lived with her husband, Michael, and their three children for five years up to 2015. From her position at OBE Organic’s Asian regional headquarters in Central, Hong Kong, she managed the company’s rapidly expanding business in that region as well as in the Middle East.
This base gave her quick and easy access to OBE Organic’s importers in Japan, Korea, Taiwan, Singapore, Malaysia, Indonesia, Kuwait, Lebanon, and the United Arab Emirates. She has travelled extensively to all these markets and values the personal and lasting relationships she has built with customers. Prior to moving to Hong Kong, Dalene lived in Beijing for six months studying Mandarin. She is also fluent in French, speaks Spanish, and understands Afrikaans. Since 2015, she has been based in Brisbane.
