If you have ever sat down to a meal or steak or roast beef, you’ll understand how the taste and quality can feel very hit and miss.

Sometimes a chewier, less succulent piece of meat is the result of a poor cooking process. However, more often than not, the quality of flavour comes down to the life led by the cow.

At OBE Organic, we allow our cattle to roam free across pastures in Australia’s Channel Country. They live in ‘nature’s salad bowl’, where floodwaters overflow and soak into the land, resulting in abundant natural plains.

OBE Organic cattle feed on a unique mix of herb and wild grass. They are not fed grain or given the exact same amount of food each day. Herds are not exposed to pesticides or given growth hormones to reach their target weight.

Grass fed vs grain fed beef

There is a distinct difference between grass fed and grain fed beef, which you will notice if you consume both regularly.

One difference is the colour of the fat. Usually with grain fed beef, the fat is white. With grass fed, the fat is more yellow and is definitely tastier. The website leanandtenderbeef.com describes it as ‘yummy fat’, saying that while grain-fed beef has more marbling, the fat from grass-fed beef has more nutrients and therefore more flavour.

Complexity is also an indicator that beef comes from a natural-feed environment. Most steak and beef experts will explain that grain fed beef has a consistent and milder flavour which is sometimes called ‘buttery’. This is because the cow has eaten the same thing almost every day of its life.

With grass fed beef, the taste is described by many as ‘deeper’, ‘more complex’ and even ‘meatier’. Some say it is “more natural”.

And it’s not all about flavour. The yellow-tinted fat in a grass-fed cow is rich in beta-carotene. This is an antioxidant that research has shown can help maintain skin health and appearance, and may protect the skin against UV radiation from the sun. So the more yellow the fat, the healthier the beef is for you.

As shared by rainwaterrunoff.com, “Choosing grass fed beef over grain fed beef assures you a healthy balance of fats. Grass fed beef has an omega-6 to omega-3 ratio of around 1.5:1 – a level consistent with wild game. This is compared with grain-fed animals – the meat of which has a ratio of up to 7:1 and even as high as 16:1 – much higher in its relative quantity of the less desirable omega-6 fatty acids.”

A truly unique flavour experience

While there are many websites and blogs explaining the virtues of grass fed beef, it’s worth noting that cattle from OBE Organic aren’t just grass fed. They are fed on natural grasses that no other cattle in the world have access to.

The complex and all-natural diet of our cows can’t be achieved anywhere else, which is why when we say ‘unique’, we mean it.

You could call it the taste of the outback but even many other Australian cattle eat grass that has been seeded. Only OBE Organic beef comes from animals that choose their own diet and sustain themselves from native plant life that grows in different ways each year.

The flavour from a single-source diet, even for forage-fed cattle, is often described as ‘metallic’. OBE Organic beef doesn’t have this issue because of the diverse menu our cattle enjoy on a regular basis.

Try our organic, grass fed beef and you’ll notice the difference of a richer, fuller flavour. Your customers will too.

Want to share the world’s best tasting beef with your customers? Contact OBE Organic today.

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