Recently we learned from our partners at Meat & Livestock Australia, a producer-owned company providing marketing, research and development services to Australia’s red meat industry, that they are unveiling a new logo and branding for the country’s export meat. Being an exporting brand ourselves, we at OBE Organic have a vested interest in how beef from Australia is positioned in the global marketplace.

Read this article from ABC Rural for more on MLA’s new rebranding effort, “True Aussie.” The new True Aussie logo and brand identity will target Australia’s export markets and aim to “contribute to increased brand knowledge among consumers and increased sales of Australian meat,” according to Michael Edmonds, MLA general manager of global marketing.

We look forward to supporting this effort and together continuing the raise the profile of Aussie beef all across the globe. Here’s to the continued success of Australia’s red meat export business!

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