Western Queensland business success story OBE celebrated 10 years of trading high quality organic beef to the world with a day at the Charleville races.
Board members and about 30 producers met early Saturday at the RSL to highlight the Channel Country groups’ expansion in Asia and the US.
They also discussed future global alliances as the business looks to capitalise on strong international demand for top-quality organics.
The celebrations kicked off at the racecourse where OBE hosted a marquee lunch of OBE Organic Beef burgers behind the betting ring.
OBE chief executive officer Simone Tully said the weekend was a chance to recognise the achievements of producers who continually turned out world-class cattle.
However she said it was also an important opportunity to outline the strategic direction of the company.
“OBE has gone from strength to strength and we have a wonderful product,” Mrs Tully said. “The beef industry is extremely competitive so to continue growing our market we have to be open to new ideas. Our board is excited by the possibility of creating new global alliances as organics become a major niche product around the world. We see this as a great time to engage with more producers in western Queensland who already have access to the world’s greatest natural organic country”.’’