Our partners at Organic Valley have a short article up about the difference between organic and natural, and why it matters. The same distinction applies in Australia, too.
Organic vs Natural – the North American Perspective
OBE Organic Australia
OBE Organic began in the nineties as the first and only premium meat exporter that was 100% dedicated to the production of organic beef in Australia. Formed by a group of far-sighted pastoral families, we had a vision to support farmers/producers who operate in the pure heart of Australia, while supplying the world’s best organic beef to restaurants & retailers around the world.