The bad news is the livestock industry has one of the worst safety records in Australia. In 2013/14, 1 in 25 graziers suffered a serious injury – serious enough to take time off work. Look around your community, and imagine 1 in every 25 of your peers being seriously hurt this year.
Recently we learned from our partners at Meat & Livestock Australia, a producer-owned company providing marketing, research and development services to Australia’s red meat industry, that they are unveiling a new logo and branding for the country’s export meat. Being an exporting brand ourselves, we at OBE Organic have a vested interest in how beef from Australia is positioned in the global marketplace.