Australia’s oldest organic beef marketing company, OBE Organic, has moved its General Manager Dalene Wray from Hong Kong back to its Brisbane head office as part of its drive to significantly increase supply within two years.
Ms Wray was based in Hong Kong for five years where she directed efforts to build export markets in Asia, North America and the Middle East.
OBE Creates Meal Ideas for Easter
We recently whipped up some meal ideas for the upcoming Easter holiday as we know many of our consumers around the world will be celebrating over a meal with family and friends. This year, we created some festive feasts using OBE Organic rib-eye steak, London broil and shell steak. View our gallery for ideas on what you can make this Easter holiday using OBE Organic, grass-fed beef from Australia.
OBE Organic’s Inaugural Innovation Forum a Success
OBE Organic recently hosted its first Innovation Forum for Australian beef producers. In hopes of attracting more producers of organic beef to meet the growing demand globally, OBE chose to hold the Forum at the Longreach Civic & Cultural Centre in Longreach, Queensland, an area with a large number of beef producers. The Forum brought together over 50 participants – primarily cattle farmers interested in organic production, some traveling several hundred kilometers to attend.
Meat & Livestock Australia Unveils New “True Aussie” Logo & Branding
Recently we learned from our partners at Meat & Livestock Australia, a producer-owned company providing marketing, research and development services to Australia’s red meat industry, that they are unveiling a new logo and branding for the country’s export meat. Being an exporting brand ourselves, we at OBE Organic have a vested interest in how beef from Australia is positioned in the global marketplace.
Fairway Market Showcases OBE Organic Beef in the USA
Recently we collaborated with our retail partner, Fairway Market, in the USA to create more awareness about our certified organic, grass-fed (and grass-finished) beef that’s been sold in their meat department, for over a decade now.