Where do you live?

Joyleen & Frank (Bully) Booth live on Murnpeowie Station (also known as Mumpy). It is a certified organic pastoral lease in outback South Australia. The station is located approximately 96 kilometres (60 miles) east of Marree and 102 kilometres (63 miles) north-east of Lyndhurst. The area is composed of gibber plains that support dense stands Mitchell grass and saltbush.

Why is producing organic food important to you?

For Joyleen and Bully, living in harmony with the land is not just a philosophy; it’s a way of life. They appreciate the opportunity to produce certified organic beef in the pure heart of Australia.

‘We live in the perfect environment to be producing organic beef. It’s nice to go out every day and not worry about chemicals.’

Early Years & Family

Joyleen’s connection to the land runs deep; she is a proud Wankangurru woman, with a lineage steeped in cultural significance. Her grandmother, Maudie Neaylon (Arkawilika) left the Simpson Desert as a young child. Learn more about Joyleen here.

Bully’s story begins in the remote town of Birdsville, Queensland. Born to Phyllis Murray and Frank Booth Sr., he comes from a heritage of cattle station workers, with his father having spent many years on Anna Creek Station in South Australia. His upbringing is characterized by the ruggedness of the outback and the strong work ethic passed down through generations. Learn more about Bully here.