For over twenty years, OBE Organic® has been supplying wholesalers and retailers around the world, certified organic beef, sourced from family farmers in the pure heart of Australia. It’s a very distinctive location. There is nowhere like it on the planet. It’s why our beef is said to be ‘Seasoned by Nature®’. We are Australia’s oldest organic beef exporting company, founded in the 1990s by a group of far-sighted outback families dedicated to the production of organic beef.
Living in this part of the world, we take many things for granted: dust, searing summer heat and very occasionally, bursts of flooding rain. When the rains come, the few of us lucky enough to call this part of Australia home have the best seat in the house for one of nature’s greatest spectacles: the flooding of the great desert river systems. Our fourth collaboration is a very deliberate partnership with Helen Commens, from Windorah in Western Queensland. Helen’s images capture the transformation of the countryside from a harsh landscape into a thriving ecosystem of grasses and forbs and wildflowers.
Through her lens, we can literally see the floodwaters creeping down the ancient water channels before spilling across the countryside as it bursts into life. When the waters flow, they still go where nature intended; filling waterholes and creating vast inland seas. This attracts birdlife from thousands of kilometres away to breed on wetlands brimming with plant and insect life.
We hope this collaboration brings joy, as the brilliant purples, yellows and reds of the forbs and wildflowers and sand dunes and channels come to life, in your social media feeds.
Banner Photo Credit: Opalheart Media