OBE Organic X Sam Watkins

OBE Organic is proud to be Australia’s oldest and most trusted organic beef marketing company: a company established and owned by family farmers. Our family farmers are united by a shared respect for the environment and their animals, and a commitment to produce the best possible organic beef. Our business was founded in the late 1990’s in Australia’s heartland, the Channel Country and we are committed to showcasing the places and people who make our certified organic beef so unique.

We’re excited to launch our seventh collaboration with Sam Watkins, a resident of the remote outback community of Birdsville, in Western Queensland.

Our collaboration will feature images taken by Sam, around Birdsville and neighbouring towns. For those in our online community who know Birdsville well, you will recognise many familiar faces. For those who are yet to experience outback hospitality, we hope our images engender a desire to come and see the outback for yourselves.

Sam and her husband Greg moved to Birdsville in February 2022, to run the post office and Birdsville Fuel Service. Together, they serve locals and tourists alike with fuel, souvenirs & 100% Australian made gifts. They’ve travelled across the Simpson Desert, volunteered at the Big Red Bash twice & taken every opportunity to contribute to & support local events in many capacities.